As the fall semester winds down, I always invite at least one guest speaker to lecture my journalism students and reiterate everything that I’ve been trying to tell them for the last four months. Last week, my friend Erika Esola came to talk about her experience working for Florida Today as a Digital Sports Curator where she makes “local content as interesting as possible” for her readers. She told the class that everyone is an expert in something and encouraged them to create a blog or website. Then she went over how to maintain a professional presence online and how “You wont see the beer I’m holding,” in her pictures on Facebook or Twitter.
One of the most interesting things she talked about was the importance of Twitter and how she “gives people a view that they are unable to get.”
More to come.