More followers,…

More followers, more about them, more about their “personal brand.” Instead of finding a niche within the newsroom, these hires carved one out for themselves, largely outside of existing structures. They became self-appointed spokespeople, faces and names. – via zombiejournalism

http://zombiejournalism.com/2013/05/the-social-media-editor-is-dead-long-live-the-social-media-editor/

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